The challenge. A specialty apparel brand sells through retail stores and ecommerce. Its customer data was siloed by channel, with no view of how people shopped across the two. That kept a move into catalog out of reach.
What we did. MSI The Agency mapped the data environment across retail and ecommerce. We built a custom CRM that merged online and offline activity into one source of truth, then added predictive aggregates of purchasing behavior. The resulting segmentation made a direct-to-consumer catalog launch possible.
The results. The brand now has one view of its customers across channels and locations, predictive of buying intent. We have maintained and improved that database for eight years.
- 600K customers unified in one database
- 3.5M transactions against the database
- 8 years maintaining and improving it
Database scale and tenure as of the current engagement.
Capabilities: CRM & Segmentation · Data & Decision Intelligence · Forecasting & Modeling