Outshining bigger spenders in the holiday window

A late-entry robot-vacuum challenger, outspent four to one, grew revenue 152% and gained 15 points of market share in one holiday season.

Success story

October 20, 2026

Author:

Samantha Foy

Outshining bigger spenders in the holiday window

The challenge. A challenger brand entered the robot-vacuum category late, against a bigger-spending rival, in a short holiday window.

‍

+152%

increase in revenue

+25%

increase in wallet share

+15

points of market share

The challenge. A challenger brand entered the robot-vacuum category late. It faced an entrenched category champion and a rival outspending it four to one on media, all inside a short holiday window.

What we did. MSI The Agency analyzed every media placement in MSIGenerate™ and measured exactly how each opportunity was performing. Through the season, we reworked placements strategically and moved spend toward the highest-returning media.

The results. Placement-by-placement optimization let a smaller budget beat bigger spenders during the most competitive weeks of the year.

+152% increase in revenue
+25% increase in wallet share
+15 points of market share

Results measured across the holiday season.

Capabilities: MSIGenerate · Media Planning & Buying · Analytics & Attribution