The challenge. This prestige beauty retailer's loyalty had always run on an in-store, consultative relationship. As the gaps between store visits grew longer, a digitally driven relationship became essential to protect that loyalty and grow revenue from it.
What we did. MSI The Agency used MSIGenerate™ to find where customers were most vulnerable to competitors. We identified the top SKUs most likely to drive repeat purchase and built a replenishment-timed CRM program on a weekly cadence. Each message landed in the window between reorders, before a competitor could step in.
The results. Customers heard from the brand right when they were ready to buy again.
- 4x greater revenue per email
- 21% email open rate
- +69% conversion rate on opened emails
Email and conversion metrics measured against prior program performance.
Capabilities: MSIGenerate · CRM & Segmentation · Analytics & Attribution