The challenge. A leading international brand of premium travel and lifestyle accessories was rebounding from a failed catalog launch. It needed its direct marketing rebuilt while the company was heading into a sale.
What we did. MSI The Agency took over direct-marketing operations end to end. We built a P&L with regularly updated forecasting and set mailing quantities, prospect mix and strategy. Over four years, we integrated direct marketing with retail across channels.
The results. The rebuilt program was forecast and managed to profit, and it contributed $1M to the bottom line in its first successful catalog year.
- $1M contribution to the bottom line
- 75% of mailing lists profitable
- 20% of sales from prospect sources identified by MSI The Agency
First successful catalog year, with results sustained across four years.
Capabilities: CRM & Segmentation · Forecasting & Modeling · Strategy & Planning