The challenge. A B2B manufacturer of precision components for aerospace, defense and high-tech sells direct and through global distributors. When it lost its only in-house marketer, a small team was left without support. Most engineers do not know the category exists, so demand had to be built from education.
What we did. MSI The Agency, a partner since 2025, built one integrated program to educate the category, get the product specified at the design point and pull demand through every channel. We run paid search and media optimization across Google Ads and Performance Max, alongside SEO that builds organic search authority. A content and category-education engine feeds email marketing and CRM re-engagement. Social and executive thought leadership, trade publications and distributor co-marketing extend reach to direct and distributor buyers alike.
The results. The manufacturer posted its strongest growth in three years, with more and better-qualified requests for quote.
- +23% TTM revenue growth, year over year
- $10 returned in revenue for every $1 of agency spend
- +41% website sessions, year over year
- +22% Q2 RFQ volume year over year, with lead quality up 17%
- +294% revenue in a breakout growth vertical
- 90%+ of category searches where the client outranks its main competitor
- 60+ content pieces built, feeding a 20K+ contact CRM
Trailing twelve months through mid-2026. Return is measured on agency spend.
Capabilities: MSIActivate™ · Media Planning & Buying · Creative & Content · CRM & Segmentation · Corporate Communications