The challenge. The Delaware Lottery was competing for players in a saturated gaming market. New sports-betting and online-gaming entrants were arriving, the budget was limited, and the slate of games to support kept growing.
What we did. MSI The Agency built game-specific media strategies for current and new players. We negotiated value-added promotions, on-air mentions and local engagement to stretch the budget. We launched a new brand platform across social, web and a mobile app, surrounding players with an integrated, always-on presence.
The results. Integrated marketing, driven by data and local media negotiation, kept the lottery top of mind and doubled revenue.
- 2x revenue
- 31K+ app downloads
- 100K+ social followers
Results measured across the integrated program.
Capabilities: MSIActivate™ · Media Planning & Buying · Creative & Content · Strategy & Planning