The challenge. Beebe Healthcare, a regional, community-based health system, spans 15 lines of service. It was working through an EHR conversion while leadership pushed for measurable growth. With many leaders and different economics in every service line, no one shared a view of where growth could actually be absorbed and created.
What we did. MSI The Agency connected the system's financial, operational, patient-demand, capacity, competitive and marketing data in MSIGenerate™. We set one improvement metric across all 15 service lines, so every leader measured progress the same way. We weighed cost against value to move resources to the highest-return opportunities, and turned each intervention into learning for the next decision.
The results. The health system now works from one connected view of reality and one improvement discipline. Enterprise net revenue finished $15.6M above the prior year. Leaders detect meaningful impact in 30 days instead of waiting for a quarterly read.
"We didn't start with marketing. We started with capacity." Monica C. Smith, Founder & Chief Executive Officer
- $25 in attributable incremental revenue for every $1 invested
- +29% physician-group revenue in a single month, year over year
- +13.5K monthly encounter volume, month over month
- 30 days to detect meaningful impact, versus quarterly
- 15 service lines on one improvement metric
Figures reflect current full-year and trailing-twelve-month views.
Capabilities: MSIGenerate · Data & Decision Intelligence · Forecasting & Modeling · Strategy & Planning